What’s in a file name?

Some people that come to us are just starting out…they need logo, business cards, banners, signs, the whole package. For these people, this doesn’t affect them too much as we are creating everything from scratch. For those who already have an established business with a logo and other branding, this is for you.

When you decide to purchase a graphic from iCandy, there are a few things that we will need from you in terms of design. You might hear us say something like…”do you have your logo in a vector file?”…or…”this image is a small raster and wil pixelate if enlarged.”

Take those terms and add in all the file formats…..”.EPS, .PSD, .AI, .PDF, .CDR, .JPG, .TIFF, .PNG…ETC”….it’s no wonder people get so confused. We are going to try and clarify this a bit.


A vector file is an image or illustration that is made up of “paths” and can be used to print and cut. The great thing about vector files, is that it can be sized infinitely without any loss of clarity. These files offer maximum flexibility.

These preferred formats include: AI(Adobe Illustrator), EPS(Encapsulated Post Script), and PDF(not always vector)


A raster image is an image that is made up of “pixels” and can be used for print. Photographs are raster images and can be used to create stunning graphics if they are hi-res. Resolution is everything when it comes to raster images. a 300dpi (dots per inch), 1200x1200px image can only be enlarged to 16.6″ without getting “pixelated” and looking like a 1980s video game. If supplying photos, a camera with at least 8+ megapixels is recommended.

File formats preferred are: PSD(PhotoShop Document), TIFF, JPG, PNG

*gif, bmp, targa are also raster, but are not suggested

Hopefully this clarifies things a bit. If all else fails…just remember VECTOR…VECTOR…VECTOR!


** Artwork Should Be As Follows:

  • EPS (vector), AI (legacy), Jpeg, or TIFF filess
  • If supplying vector files include a jpeg thumbnail or sample image of artwork for referencing of layers and colors.
  • For vector files save all fonts as curves or outlines
  • Preferably the layout should be an unflattened, layered file, so we can make adjustments, or move design elements if necessary.
  • Photography should be hi-res.  This means 300dpi at approx. 8 inches x 10 inches.  Anything less will show a lose in quality.
  • All files should be in CMYK color format.  If not we will have to convert the file into this format for printing and the colors will change to some degree.
  • The color Black should have these values C=100, M=100, Y=100, K=100.  If these values are not used the color black will not print as a true black.
  • All layouts need to be worked on at 100% of the size of the vehicle measurements, and at 72 dpi.
  • Send files via cd, or upload them to our site.
  • We will review the sent artwork when received and make sure the files will print correctly.


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