#1 Graphic Design and Installation in Dallas-Fort Worth

Cut Vinyl Vehicle Lettering and Logos

Cut vinyl means the letters and shapes are cut from sheets of solid coloured film, weeded by hand, and applied to the vehicle with no background behind them. There is no printed square around your logo and no visible panel edge. From ten feet away, it looks painted on.

For a plumber, electrician, landscaper, HVAC company, or any trade running white vans, this is the smartest money in the whole fleet graphics category. Somewhere between $250 and $800 turns a plain van into a vehicle that reads as an established business.

What should actually go on a work van

We get asked this constantly, so here is the order we use, and we will push back if a client wants to reverse it.

  1. Company name. Largest element on the vehicle, both sides. If people remember one thing from passing your van, it should be this.
  1. Phone number. Second largest. Nobody is typing your URL into a phone while driving behind you. They will, however, glance at a number and remember the last four digits, and a big proportion of trade enquiries come from someone who saw a truck and called.
  2. What you do. “Anderson’s” tells nobody anything. “Anderson’s Plumbing” does. If your business name does not say the service, add a line that does.
  3. Rear door repeat. Name and phone on the back doors. In traffic, the vehicle behind you looks at your rear doors for minutes at a time. This is the highest-value surface on any work vehicle and it is the one most often left blank.
  4. Website. Smaller. It matters for the people who look you up later.
  5. Licence number. Where your trade requires it displayed.

What we would leave off: a bulleted list of nine services in one-inch text. It is unreadable at speed, it makes the vehicle look busy, and it dilutes the two things you actually want remembered.

Removal

Cut lettering removes with heat and leaves factory paint intact. Adhesive residue cleans off with the right solvent. Worth booking removal ahead of a lease return or a resale, and worth doing properly, because scraping old lettering off with a blade is how paint gets damaged.

Materials and finishes

Cast vinyl for curved panels, riveted surfaces and anything with body creases. High-performance calendered for flat panels where cost matters and the surface is genuinely flat.

Finishes available: standard gloss, matte, satin, metallic, brushed metal effect, chrome, frosted and reflective. On a white van, matte black lettering is the cleanest and most legible combination by a wide margin, and it is what we recommend for the majority of trade vehicles. Metallics and chrome look excellent on dark vehicles and disappear on light ones.

Where cut vinyl stops working

Cut vinyl handles solid colours. If your logo has a gradient, a drop shadow, a photograph, a fine illustration or six colours overlapping, cutting it becomes either impossible or more expensive than printing it. At that point we move to print and cut graphics, which gets you the same clean edge with full-colour capability.

Plenty of vehicles use both. Cut lettering for the name, phone and service line, printed graphics for the logo mark itself. That combination is probably the most common thing we install.

Installation and lifespan

A few hours indoors. The panels are cleaned and solvent-wiped; the lettering is positioned with a level or laser line, applied with tape, squeegeed, and then the transfer tape is removed.

Expect 5 to 7 years from cast vinyl lettering in this climate. Wash normally. Keep a pressure washer nozzle at least a foot away and never aim it directly at a letter edge, since that is the one thing that will lift cut vinyl early.

Frequently Asked Questions

Cut vinyl lettering typically costs $250 to $800 per vehicle, depending on how many panels are lettered and how complex the logo is. iCandy Grafix quotes by design and coverage, and fleets of identical vehicles cost noticeably less per unit because the artwork is prepared once.

Cut vinyl is cut from solid coloured film with no background, so only the letters and shapes appear on the vehicle. Printed graphics reproduce gradients, photographs, and detailed multi-colour artwork but sit on a printed film. iCandy Grafix uses cut vinyl for text and simple logos, and print and cut where the artwork needs full colour.

Yes. Cut vinyl removes with heat and leaves factory paint intact, though adhesive residue may need cleaning. iCandy Grafix offers professional removal, which is worth booking before a lease return rather than attempting it with a blade.

Matte black is the most legible and the most professional-looking on a white vehicle. Metallic and chrome finishes look strong on dark vehicles but lose contrast on white. Send a photo of your vehicle, and we will tell you what will look best on it.

A few hours for a standard van or pickup. If you are local to Anna or McKinney, you can generally drop the vehicle in the morning and collect it the same day.

Ready to take your Advertising anywhere you go? Call iCandy Grafix Today!